With the Power add-on or the SLP SaaS professional level plan or higher, there are options to tag a location or assign a category to a location or do both.
“Tagging” locations can be done one of two ways. The informal method is to use free-form tags that are setup via the Word Press Store Locator Plus Plug-in with the Power add on. Or the (My)SLP SaaS Professional level plan or higher The structured method is to use the Store Category Manager under the Categories tab (not available with the basic plug-in or Advance level plan)
Although either method allows you to have a selector on your search, Categories use the WordPress taxonomy system to link categories to locations. It supports hierarchical category structures and allows map markers and icons to correlate to the category. It is the best way to assign custom map markers and icons to products, services or categorized locations.